Suja Organic x PPA Partnership Creative

As the Creative Lead at Suja Organic, I spearheaded the creative for our role as the official juice sponsor of the PPA (professional Pickleball association). I provided creative direction for a comprehensive suite of creative assets for the partnership, and executed the majority of the assets myself. I led the creation of engaging CTV assets and edited video content for courtside displays, ensuring that Suja Organic's vibrant brand was prominently featured during events.

I also executed the design of custom pickleball paddles that seamlessly integrated with the Suja Organic brand aesthetic, along with developing affiliate print collateral to enhance brand visibility. This project allowed me to showcase the dynamic connection between health and sports while reinforcing Suja's commitment to an active lifestyle.