“Our Process” Explainer Video

To help Suja Organic educate consumers on their unique production process, I oversaw the creation of this explainer video from start to finish. I developed the concept, created the storyboard, and wrote the script, ensuring a clear and engaging narrative. I also provided all creative direction and feedback throughout production while managing the creative budget and negotiating the contract with the video agency.

The goal was to showcase how Suja’s use of High-Pressure Processing (HPP) sets them apart—preserving nutrients and flavor while ensuring product safety by “getting rid of the bad and keeping the good.” The final video was featured on Suja Organic’s website (“Our Process” page) and leveraged across multiple consumer touchpoints, including email marketing, social media, and paid advertising.