“You’ll Feel It.” Marketing Campaign

As the Creative Lead at Vive Organic, I led the creative direction for the "You'll Feel It" marketing campaign, shaping the concept and strategy to highlight the powerful effects of Vive’s shots.

The idea behind "You'll Feel It" was simple: our shots are so potent, you’ll feel them working. This message came to life through high-energy visuals and dynamic storytelling, reinforcing the product’s efficacy in a way that resonated with consumers.

Partnering with Aether Films, I collaborated on storyboarding, casting, location scouting, and provided on-set creative direction during filming. To showcase the versatility of Vive’s shots, we filmed three distinct scenes—a park, a coffee shop, and a loft—each representing different use cases. We then created multiple cuts of all three scenes in 6-second, 15-second, and 30-second spots for use across different platforms and to A/B test which length performed best. Throughout post-production, I participated in in-person editing reviews and live feedback calls to ensure the final assets aligned with our vision.

This campaign was executed across three tiers of digital production:

• Medium-level production for CTV, YouTube, and Meta

• iPhone-shot content optimized for Meta and TikTok

• Influencer media extensions to expand reach and generate authentic content*

To maximize content efficiency, we also captured stills during filming for use across digital assets, including programmatic, OOH, and paid placements. Additionally, I designed OOH creative that complemented the "You'll Feel It" messaging, including box truck designs, branded collateral, and digital programmatic placements for web.

All assets drove to an optimized landing page featuring a coupon incentive and directed consumers to purchase through Amazon, Vive’s DTC site, and retail locations via the Destini store locator.

*Influencer content was lead by suja life internal influencer team.